Brand Marketing Manager
- Job Reference: JS4778
- Date Posted: 27 October 2021
- Recruiter: u&I Search Ltd.
- Location: Remote
- Remote Working: Some remote working possible
- Salary: On Application
- Sector: Marketing
- Job Type: Permanent
- Work Hours: Full Time
- Contact: Joanne Stratton
- Email: email@example.com
Our client is an established ethical and sustainable group of commercial Brands based in Cornwall and they are now looking for a Marketing Manager to join their exciting team. This can be based in Cornwall or open to remote working with travel to Head Office on a monthly basis or when needed.
You are a strategic marketer that can lead the marketing function for all brands Group portfolio. You will be leading brands that are trail-blazing through the press and disrupting current consumer trends. You will be committed to ensuring every detail of the brand story and product benefits are captured in engaging campaigns across the focus channels for each target audience. Whatever you are working on you bring fresh inspiration and a creative flair, inspiring and developing your team to reach the business and brand goals.
Brand Marketing Manager - The Role:
Develop a deep understanding of the core customers as well as any new target consumers. Live and breathe these audiences and understand fully the media they consume and social media platforms they interact with so they you can build a successful marketing plan.
Work with the Head of Marketing to develop the overall marketing strategy for the brand portfolio and the annual marketing budget to drive profitable growth across the portfolio and maximise return on investment.
Create and implement stand-out marketing campaigns and support all, product launches and promotional campaigns in the marketing plan.
Conduct consumer research to analyse customer behaviour, preferences, and trends in the market as well as doing desk and in-field research on target markets.
Inspire the team, showing positive productivity in work whilst training them in marketing strategies and helping them implement unique exciting ideas.
Developing highly engaging Marketing plan across all social media platforms
Managing a team
Brand Marketing Manager - The Candidate:
Highly experienced in brand marketing, ideally from a FMCG background
Educated to degree level or above in a relevant subject.
Proven experience creating brand engagement through PR, email, social media, brand content and other communication channels.
Proven track record in manging rebranding projects and driving new customer acquisition.
Creative and innovative thinker and ‘out of the box’ problem solver.
Excellent communicator in the spoken and written word, with accuracy and great attention to detail.
Able to manage and motivate a small team.
Super organised with excellent time management skills and the ability to work to tight deadlines.
Solid IT skills, with good working knowledge of MS Office programs and the ability to learn in-house systems quickly. Good working knowledge of Google Analytics.
An interest in the environment and sustainability.
Brand Marketing Manager - The Package:
- Competitive salary
Due to the anticipated interest in this role only short listed candidates will be contacted.
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