Balenciaga are Taking Crocs to New Heights

Posted on Friday, June 11, 2021 by Charlotte HannaNo comments

Balenciaga are Taking Crocs to New Heights


Balenciaga are famous for hacking the most mundane of clothing, from DHL uniforms to IKEA reusable bags, and they have now taken the quintessentially ugly garden shoes for a joyride. Launching for Spring/Summer 2022, Balenciaga has created the stiletto croc. The crossbreed of brands from polar opposites of the fashion scale have affiliated to produce on the most controversial shoe hybrids, and it’s not even on sale yet. 


This isn’t the first time Balenciaga have taken Crocs to new heights. In 2018, they collaborated to design 4” inch platform versions of the foam clogs. But this time, they have launched a heeled version with 6” inch stiletto heels, available in two colours; green and black. This SS22 collection also featured Crocs knee-high rain boots. The stiletto crocs are set to be priced at over £800, however the price has not been confirmed yet, and compared to the usual price for Crocs of £30, it’s a large price tag for a foam shoe. 


Image Source: CRFashionBook


Artistic director of Balenciaga, Demna Gvasalia spoke to Vogue, saying it’s a very innovative shoe; “It’s light. It’s a one-piece foam mold, and to me, these kinds of techniques, and working with these kinds of materials, is very Balenciaga”.


Despite the high price Balenciaga are charging, Crocs will not gain return from sales as only a small amount of the shoes will be manufactured, and they will not be available for high-street purchase. Crocs will actually earn massive media value from the colab due to the generous coverage on social media, blogs and fashion magazines. 


Across these media channels, opinions are divided like Marmite. In May, Victoria Beckham publicly shared her thoughts on Crocs saying she would “rather die” than wear Justin Bieber’s Crocs, in which he collaborated with them with his Drew House Label, and sent her a pair as a gift back in April. Many people share her attitude in regards to the Balenciaga stiletto Crocs. 


What do you think? Will you be rocking Crocs this season?



If you enjoyed this blog around disruptive fashion, we recommend you read our blog on ‘How technology is disrupting the fashion industry’, or find all our other blogs here.



 

 



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