The Hottest Fashion Brands in 2021
Posted on Friday, October 29, 2021 — 1 comment
After two years of fashion events being disrupted and clothing being focused around comfort, the awaited return of the Met Gala and the Emmys has not disappointed.
The wave of glamorous gowns and extravagant outfits hasn’t just been for our entertainment. For brands and designers, a celebrity endorsement by the star of the moment can launch them into the stratosphere of fashion and solidify their place in the industry. In-person red carpets have meant stylists were working harder than ever for the return debut of their clients.
Lyst has released a report on the hottest this year, and it comes of little surprise who is at the top…
Who are the hottest fashion brands?
Lyst, who analyses the behaviour of over 150 million e-commerce shoppers to track consumer demand, has announced that Balenciaga is officially the hottest brand in 2021. Balenciaga has had their moments this year, from dressing Kim Kardashian and Rihanna at the Met Gala, which resulted in a 550% increase in searches, in 24 hours, for the brand following the event, to their return to haute couture after 53 years with their Simpsons collaboration.
The second brand following Balenciaga was Gucci, which reported an 86% growth in revenue, with Dior falling in third place. Dior has US Open star Emma Raducanu to thank, as the brand’s latest fashion and beauty ambassador. Other brands that were mentioned in Lyst’s report included Prada, who had a 66% increase in revenue, Nike, and Bottega Veneta.
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