We are slowly passing the days where a handbag’s desirability was determined solely on its logo or its iconic shape, such as the Dior saddlebag or the Chanel 2.55. These bags will forever maintain their allure, but that doesn’t prevent any other labels or brands from designing a new wave of bags that have the same long-lasting appeal.
Consumer buying habits have changed and people are no longer buying seasonal products. They are looking for timeless, evergreen pieces that are investments in our wardrobes, and combine function, durability, and sustainability. Before you invest in a new handbag, ask yourself; is this the type of bag I will use daily and take everywhere? Will I have it forever and hand it down? Or is it the kind of bag that satisfies a seasonal trend and that will be discarded within the year?
These are the upcoming brands that are redefining the investment handbag.
Porto is an expertly crafted line of leather pouch-style bags from Tuscany. They are designed to be practical and multi-use, so they can carry your keys, phone, and money, but can transition from the use of a wallet to a bag with ease. The owner Allison said she’s focused on simplicity as “less is often more in our industry”, and this is what makes handbags timeless.
Marie-Philippe Thibault’s design expertise isn’t only a result of her experience working with luxury brands like Louis Vuitton and Hermès, but design was encapsulated in her DNA. Her new line of handbags follows a structured aesthetic. She encourages timeless pieces and slow fashion by producing limited quantities and using materials from ethical suppliers, with each bag assembled by hand. She believes there’s an element of precision and integrity that can only be achieved by hand assembly, making the Mas bags the forever kind.
The founders, Italian-born Luisa Orsini and French-born Antonine Peduzzi, launched the brand to combine timeless Italian-made goods with the nonchalant French attitude. The brand has always incorporated nostalgia into the designs, as Orsini and Peduzzi have constantly been inspired by old French films and ancient Roman art. They design for the women of today who may be going straight from the museum to going out to dinner, to the club dance floor, and have one bag for it all.
The creative director Vanessa Antonious launched Neous initially as a shoe brand, but they started selling handbags in 2020. Her handbag line displays an assortment of sculptural styles with a feminine by minimal design approach; similar to danish furniture. The bags are all made from natural materials and the leathers are made by independent craftsmen using traditional techniques to achieve a timeless quality and aesthetic.
The question is, will you be discovering new investment handbag brands or continue buying into iconic designer bags?
If you have enjoyed this blog, we recommend you read our blog ‘Is thrifting the future of fashion?’ or find all our other blogs here.