Barbie x Balmain

Posted on Friday, January 7, 2022No comments

Two household names have united to create a ready-to-wear line of clothing and accessories, and the design of three unique non-fungible tokens (NFTs) of Barbie avatars. The parent company of Barbie, Mattel Inc. has announced a collaboration between the cherished doll brand and the luxury fashion house, Balmain.

Each digital design comes with exclusive pieces from the Barbie x Balmain collection which connects the physical and digital collections. The NFTs will be available via an online auction through Mattel Creations, which will be hosted by MintNFT. The decision to launch these NFTs is the first step for the brand’s expansion into Facebook’s new metaverse. Mattel made an initial impact in the virtual space through an e-commerce platform back in 2020, for Barbie’s digital artwork.

As part of the collaboration, the ready-to-wear collection is influenced by Balmain’s aesthetic over the last decade, and merges the iconic designs of both brands; Balmain hallmarks meet the nostalgic 90’s of Barbie pink.

Olivier Rousteing, the creative director of Balmain, said in a statement, “Barbie and Balmain are embarking on a multicultural and inclusive adventure; our campaign images make this clear…This collection also rejects arbitrary gender limitations, making it almost 100% a unisex collection.”

The collection can be purchased in Balmain stores, Mattel Creations, and their websites from the 13th January 2022.


Image Source: Barbie x Balmain


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