The fashion industry is competitive, and securing your dream job can feel like a daunting task. As recruiters at u&i, we see many candidates who have the right skills but miss out on opportunities due to avoidable interview mistakes. In an industry that values creativity and personality as much as technical ability, acing your interview is crucial. Whether you’re applying for a design, marketing, or buying role, the way you present yourself can make all the difference.
So, what do fashion recruiters like us look for in interviews, and how can you stand out from the crowd? Here are some key interview tips that will help you impress recruiters and land the job you’ve been dreaming of.
Showcase Your Passion for Fashion
Fashion is more than just a job—it’s a passion. Employers want to see that you live and breathe the industry. This doesn’t just mean quoting the latest trends or showing off your favourite designers. Instead, show how your enthusiasm drives your work. Whether it’s through a personal project, a side hustle, or your active engagement with fashion events and blogs, demonstrate how you stay engaged with the industry.
For example, if you're a designer, talk about your inspiration and creative process. If you're in marketing, highlight how you stay ahead of digital trends. Showing that you're constantly learning and evolving in fashion will help you stand out.
Tailor Your Portfolio to the Role
If you’re applying for a design or creative role, your portfolio is everything. But don’t make the mistake of using a one-size-fits-all approach. Tailor your portfolio to the specific role and company you’re interviewing with. Research the brand’s aesthetic and values, and curate your portfolio to reflect that.
For example, if you’re applying to a sustainable brand, highlight your work with eco-friendly materials or your understanding of circular design. Similarly, if you're applying for a role at a luxury brand, showcase your high-end work and attention to detail. Make sure your portfolio tells a compelling story about your design process, from the initial concept to the finished product. If you don’t have an online portfolio yet, platforms like Behance or Dribbble are great places to showcase your work digitally.
Be Ready to Discuss Your Knowledge of the Brand
As much as you want the job, recruiters want to know that you’re equally passionate about the brand itself. Research the company’s history, ethos, and current collections before your interview. Understand what makes the brand stand out in the market, whether it’s its commitment to sustainability, innovative designs, or its cultural impact.
Take it a step further by demonstrating how your skills and experience align with the brand’s needs. If you’re applying for a buying role at a fast-fashion retailer, show that you understand market trends and consumer demands. If you’re interviewing for a PR or marketing role, share ideas about how you would position the brand in the marketplace.
Prepare to Discuss Your Career Journey and Achievements
Recruiters want to know not just what you’ve done, but how your experiences have shaped you as a professional. Be ready to discuss your career path, focusing on key achievements that demonstrate your capabilities and growth. Use specific examples to show how you’ve solved problems, worked with teams, or handled challenging projects.
For example, if you’ve worked in a fast-paced retail environment, talk about how you improved sales through creative merchandising. Or, if you’ve had experience working with different design software, share a project where you successfully utilised your technical skills. The more concrete examples you can provide, the more confident recruiters will feel about your abilities.
Dress the Part (But Stay Authentic)
Fashion interviews are a chance for you to showcase your personal style—but don’t confuse style with distraction. While you want to express your creativity, it’s important to dress appropriately for the role and company. A luxury fashion brand may expect you to show up in a polished, sophisticated outfit, while a streetwear brand might be more relaxed in terms of dress code.
Make sure your outfit reflects the brand’s aesthetic but also feels authentic to you. After all, recruiters are looking for candidates who can fit in with the company’s culture while still bringing their unique flair to the table. Remember, it’s all about balance—be stylish but also professional.
Practice Your Soft Skills
While technical skills are essential in the fashion industry, soft skills like communication, collaboration, and adaptability are just as important. Fashion professionals often work in fast-paced, high-pressure environments, and the ability to work well with teams and stay calm under pressure can set you apart.
In your interview, demonstrate your teamwork and communication skills through real-life examples. Talk about a time when you collaborated on a design, managed a tight deadline, or handled a challenging client. Showing that you’re a team player and can adapt to changing circumstances will reassure recruiters that you’ll thrive in a dynamic work environment.
Follow Up with a Thank-You Note
A simple thank-you note can go a long way in reinforcing your interest in the role and your professionalism. After the interview, send a personalised message to the recruiter or hiring manager, thanking them for their time and reiterating why you’re excited about the opportunity. This small gesture can make a big impact and help you stand out in a sea of candidates.
Final Thoughts
The fashion industry may be competitive, but with the right preparation and mindset, you can increase your chances of landing your dream job. Show your passion for fashion, tailor your portfolio, research the brand, and demonstrate your achievements and soft skills. Dressing the part and following up with a thank-you note will also leave a lasting impression.
If you’re ready to take the next step in your fashion career, u&i is here to help. We specialise in connecting talented professionals with top roles in fashion and textiles. Explore our current vacancies or reach out for personalised career advice.
