Marketing Manager

Our client is a leading brand who for over 40 years have poured their passion, expertise, and technical capabilities into engineering ladies intimate apparel which offers the right fit and support without compromising on style. They have a loyal base of customers who know and trust them, so will always bring that sense of familiarity and timelessness, but they also love to bring fresh ideas to the table. They now have a brand-new opportunity within their Commercial/Marketing team for someone passionate about product.

Marketing Manager - The role: 

• Responsible for developing and executing marketing strategies that drive revenue growth, enhance brand visibility, and expand the customer base. This role requires close collaboration with cross-functional teams, including Sales, Design, Brand, and eCommerce, to ensure marketing initiatives are aligned with commercial goals.
• Ensure that every customer interaction, whether online or offline, is seamless, consistent, and positive. Focus on building strong relationships, fostering customer loyalty, and driving business growth by delivering value at every stage of the customer journey.
• Conduct thorough market research and competitor analysis to identify new opportunities, emerging trends, and areas for growth. Utilise these insights to inform marketing strategies and guide product development.
• Partner with Sales, eCommerce, Brand and Product teams to synchronise marketing efforts with product launches, seasonal promotions, and sales objectives, ensuring cohesive and effective execution.
• Develop and implement comprehensive strategies that align with the brand’s commercial objectives, including revenue targets, market expansion, and customer acquisition.
• Work closely with the sales team to identify key opportunities, optimise pricing strategies, and develop promotional activities that align with revenue targets.
• Oversee the marketing budget, ensuring resources are allocated effectively to maximise campaign performance and achieve commercial objectives.
• Monitor, analyse, and report on the performance of marketing campaigns. Use data-driven insights to continuously optimise strategies and ensure key performance indicators (KPIs) are met.

Marketing Manager - The candidate:

• Minimum of 5 years’ experience in a marketing manager role. or equivalent.
• A proven track record of managing budgets and delivering results. 
• Ideally a strong understanding of the womens intimate apparel sector.
• Able to communicate (written and verbally) clearly and concisely at all levels.
• Excellent team player who can collaborate and work effectively alongside colleagues and suppliers. 
• Strong commercial acumen.
• Office based full time.

Marketing Manager - The package:

• Competitive salary DOE
• Product discounts
• Contributory pension

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